Adopt a real coffee tree on a family farm in Brazil. Give it a name, watch it grow, and in the end drink the coffee that grew right there.
Most people drink coffee every morning without ever having seen a coffee tree. My Tree turns that around: a tree at Fazenda Jacarezal is now yours. It carries the name you chose on a handmade wooden sign, and you get to see how it's doing.
The farm lies in Minas Gerais, right in the Cerrado Mineiro region, and has been family-owned for generations. In 2022 we planted the first hectare of specialty coffee together. No corporation in between, no middlemen. One family, one hectare and quite a lot of patience.
Every adopted tree gets a wooden sign. Michèle makes it, the name is laser-engraved, and then it hangs on your tree. Type in a name and see how it will look.
This is exactly how it will hang on your tree
Paulo is over 85. All his life he wanted to grow coffee. The land was there, the means never. Then came My Tree, and with the first sponsorships, the first hectare. Today he walks his rows every morning.
He still roasts his own coffee himself. On a small drum over the gas flame, the way he likes it. We never interfered. Would have been pointless anyway.
“One hectare of coffee. For us the beginning of something. For Paulo the end of a very long wait.
Fazenda Jacarezal is run entirely by one family, by Nicole's grandfather and her parents. Nicole herself is a co-founder of graycano. So My Tree isn't a project we bought in somewhere. It's family.
Over 85 and first on the field each morning. Always wanted to grow coffee, and now he does. And roasts it himself.
Nicole's parents. Daltro handles cultivation, irrigation and harvest and hangs the name signs on the trees. Michèle makes them in the workshop.
Co-founder of graycano and the link between Leipzig and Minas Gerais. Without her there still wouldn't be a single coffee tree on the hectare.
You adopt online and assign the name. Shortly after, your digital certificate arrives with your tree's ID. In Brazil your wooden sign is made in parallel.
About a month later the first photo of your tree arrives. After that you follow it through the e-newspaper, through blossom, rainy season and harvest, with pictures and news straight from the farm.
If the harvest is successful, the plantation's coffee comes to the shop. As a sponsor you get 10% off it permanently. It's cheapest if you take the beans together with the sponsorship as a bundle.
From blossom to roasting drum takes about twelve months. None of it can be rushed, and that's exactly the point.
White, brief, and the whole plantation smells of jasmine.
Every blossom becomes a cherry. Now it's time to wait.
Handpicked when the cherries glow yellow-orange.
Natural processed on raised beds. Turned daily for about 14 days, down to 11–12% residual moisture.
Freshly roasted in Leipzig, at Franz Morish. In small batches.
Dark chocolate, red fruits, malt, fine citrus acidity.
Specialty coffee is graded using the SCA system. From 80 points a coffee counts as Specialty. The Fazenda's 2024 harvest scored 87.5, independently cupped and graded by certified Q-graders.
With your tree's name, its ID and the login details for your My Tree area.
Made on site, the name laser-engraved, fixed to the tree. No sticker, no paper.
About a month after adoption you get the first picture of your tree.
News from the farm: blossom, weather, harvest, small disasters, big moments.
On every My Tree coffee, as long as your tree stands. And coffee trees stand for a long time.
Fair work at the Fazenda, more value in the coffee cycle and a contribution to CO₂ capture.
It comes by email, contains your tree's name and planting date and access to your personal My Tree area. All digital, no paper that disappears into a drawer after two weeks.
You pay for the sponsorship once. It's valid as long as your tree stands. Whether you take the coffee right away is up to you.
Most gifts are forgotten after two weeks. A tree isn't. It blooms, it bears fruit, it gets a name, and keeps getting in touch by itself.
You choose the name, and without it neither the sign can be made nor the certificate created. Most people use the name of the person they're gifting it to. A nickname works just as well.
Give your employees or partners a real coffee tree, with coffee from its plantation if you like. Each tree gets its own name. How many it can be we'll clarify briefly in advance: our hectare is limited.
For corporate gifts there's an optional premium folder with a certificate and personal tree ID. With it the recipient registers the tree online and chooses the name themselves. Ideal for the celebration or the desk.
You give us names and email in advance. We register everything, the recipient gets direct digital access to certificate and updates. Ideal for remote teams and larger quantities.
Tax-free thresholds in Germany, as of 2026. General information, not tax advice. A sponsorship sits comfortably below.
Somewhere in Minas Gerais there's a tree without a name. That can be changed.